Brentt founded WYCO Produce in 2010 to be the leading sales and marketing company for national and international growers of fresh produce commodities.
His vast experience in the industry promotes his ability to establish long-term grower partnerships and lead the team with day-to-day sales and operations.
Mirna brought her strong leadership and strategic vision to WYCO in 2013 and assembled a professional team of experienced produce leaders in sales and operational excellence that represent WYCO today.
Senior Sales and Procurement Specialist
He works as the company’s grower liaison with grower partners worldwide, both throughout the year, and daily during their growing seasons.
He has trained and mentored sales team members and is considered an integral part of leadership within the company.
Jason began his career in produce over 24 years ago at Pero Family Farms Food Company. His role there included handling procurement of both greenhouse grown and open field grown vegetables for their large sales team. He also managed the distribution of product throughout the U.S., Canada, Central and South America.
He worked with both sales department and grower partners to develop seasonal contracts, promotional and planting schedules, and crop projections.
He was also responsible for managing, training and developing new employees with their supply chain management division.
His extensive knowledge in the industry and mastery of languages combined with his passion for travel allows him to lead the company’s efforts with international grower relations.
Sam’s career began in 1998 as correspondent for Eurofruit, Asiafruit and Hispanofruit magazines, and later as the editor of Americafruit magazine. The magazines covered the imported produce industry in US
His interest in fresh produce led him to execute various roles in sales and procurement management, including Commodity Manager and Director of Sourcing/Sales for Brooks Tropicals in Homestead, FL,
for eighteen years.
Sales/Grower Development Relations
Arlen has been in agricultural sales for over 40 years, managing, selling, consulting, and as a business owner. Arlen has spent most of his career in the commercial vegetable seed sector, managing the
Southeast for one of the largest suppliers of vegetable seed to commercial growers in the United States. He has previously owned and operated several retail and wholesale produce businesses.
Evrard Van Malderen
Sales/Grower Development Relations
Evrard joined WYCO in 2022 as a sales representative and grower development relations specialist, further expanding our relationships with produce growers.
He entered the produce industry more than 31 years ago. For more than 25 years, he was based in Southeast Florida.
During that time, he travelled throughout the south and Midwest, following the growing season, and building relationships with growers and shippers.
Evrard has a European background, and is not only fluent in multiple languages, but also understands the nuances and cultures throughout the global produce industry.
He now resides in Arizona and Michigan, moving between the two states to follow the crop seasons. His extensive experience in sales and procurement is a huge asset to the company.
His expertise and experience developing partnerships with growers throughout North America will allow us to continue to expand our grower network.
Manuel Alaniz – Sales Representative
Manny joined WYCO Produce in 2022 to manage retail, foodservice, and food manufacturing customers in Texas and the North and South Eastern part of the United States.
He is also responsible for cultivating grower relationships in Mexico and Central America to increase year-round product availability.
Manny has over 20+ years of diverse experience of Business Development, including Int’l, Operations, Accounting & Finance, HR, with a proven track record for accelerating revenue, building brand recognition, and systemizing operations.
He has vast experience with growers in various regions of Mexico including; Guanajuato, Puebla, San Luis Potosi, Veracruz & Nayarit and works with vendors across the country, brokering commodities of all types, buying and selling, based on customer needs.
Logistics & Food Safety Manager
She excels in all of her roles and continues to gain knowledge by participating in industry education courses to keep each department compliant and up to date with industry and regulatory changes.
Barbara has over 18 years of experience in the produce industry. She began her career at Frontera Produce where she gained extensive knowledge of logistics, import and export product management, inventory control, warehouse management and collections.
Laura joined the leadership team at WYCO Produce in 2021 as the Accounting Manager. Leading and supporting the finance department by managing accounting records, producing financial reports, and overseeing all accounting processes in the company’s software systems.
Laura has been in the agriculture industry for more than 22 years. She is a former county agriculture agent for the University of Florida.
Her career in produce expanded while working for Rinker Systems/Produce Support Services where she managed the implementation of Famous Software; an inventory and accounting software system designed for the produce industry.
She provided training and support for more than 250 customers throughout the Southeast for more than ten years.
Keri joined WYCO Produce in 2017 as an operations assistant overseeing the company’s payable and receivable process. Her understanding of numerous accounting functions allowed her to quickly adapt as the company grew.
Today, she performs a multi-faceted role and is responsible for the company’s overall back-office operations and works closely with the CEO in all day-to-day operations. She is an unsurpassed compliance professional with superior aptitude in organization. She is an integral part of the WYCO team.
Throughout her 15-year career in banking, she demonstrated success in delivering a best-in-class customer experience while implementing and maintaining the proper management and controls to mitigate risk, increase efficiency and generate business growth.